M-Cube Magazine

4 EXAMPLES OF DIGITAL SIGNAGE EVOLUTION

Payments, couponing, bookings… digital signage has evolved beyond its mere signage function. Among the IoT technologies it is the enabler of many new services, both in the private and public sector.

Digital signage evolution, that is, Internet of Things management. Interactive kiosks and touch screens are today the most popular communicating and connected objects of the IoT. They can be found everywhere: from banking to health, from transport to hospitality, from restaurants to retail. Multifunctional and multiplatform solutions in which the screens, set according to a clever design, enable new services related to payments, couponing, or bookings.
Here are 4 examples of digital signage evolution

1) Digital signage and payments

The self-service method of payment had been conceived initially to eliminate queues at check out. The widespread use of smartphones and tablets (which have made users ever more mobile and evolved also in the use of credit cards and cash cards) has changed the concept of totems for self -service paying operations. Today, multi- purpose kiosks are safe transactional platforms for the purchase of any kind of transport’s tickets, but also to obtain detailed information. Digital signage is used to broadcast videos, trailers, demos, and other contents for customers buying tickets for concerts, shows, sporting events, or fairs and exhibitions. The advantage? A faster service operating 24/7.

2) Digital signage and couponing

Digital signage is, by its nature, the most attractive signage model. Nowadays luminescence and animated messages are not the only features that capture the users attention. Thanks to the versatility of the displays it is possible to design solutions of every shape and size. This helps to better contextualise any type of project, thus helping to boost engagement . That is why couponing associated with digital signage is one of the most effective ways to promote products and services. Positioning a digital signage display within a store theme area makes it possible to activate diversified marketing campaigns. For example, in the communication a QR code can be inserted to download on the mobile phone a coupon to get a discount or a free gadget.

3) Digital signage and bookings

In post offices, in public administration, in the health sector or in any place where there are front desks for bookings, check-ins etc, interactive totems are the ideal solution. In this case digital signage provides a multifunctional service. In the standby phase it is possible to broadcast entertaining programmes, or informative ones such as weather reports, news, or again spots about the corporate identity.

4) Digital signage and Food & Beverage

Bars, cafeterias, SPAs, restaurants, take aways or fast food outlets are adopting digital signage in all possible formats. They do not just show menus and the day’s activities, but also allow customers to book the chosen services for the most convenient time. In regard to digital signage evolution, Quick Service Restaurants (QSR) are becoming a key component of communication, and not only for the immediate visibility they give to what is on offer. A big plus is the extreme ease it affords in managing the promotions of the day or special communications. Behind the tills, in the common areas, the displays can be hanged on the wall or from the ceiling, or set up in the form of interactive totems or kiosks, allowing for different forms of broadcasting and communication. The success of this technology is the ability to combine creativity and strategy to develop a dynamic and aesthetically captivating infotainment.

Laura Zanotti, Journalist and Technical Writer

25 September 2018

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