Lift & Learn

• RFID • Purchase support • Customer Experience CX •

The store is traditionally where customers go to see, touch and try items, but now there are new opportunities to convey the value of your products and brand. One of these is targeted storytelling: Lift & Learn allows you to share the details and history of a piece of clothing or item, thanks to a digital narrative that is activated with a simple gesture. When the client lifts a product (equipped with RFID tags) from the shelf, the Digital Signage monitor will display images, videos and graphic content and share potentially infinite amounts of information with the customer: production details, origin of materials, directions for use and product care, etc.

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