About us

Create increasingly engaging in-store digital experiences for innovative and interactive retail


We want to create increasingly engaging in-store digital experiences. To propose technology and content for innovative and interactive retail.
We move towards the future with you.

Whatever the sector – from fashion & luxury, retail and shopping centres to banking, grocery retail and food service & hospitality – we create digital and multimedia solutions for an engaging brand experience.

What do we do

We handle in-store digital communication from the original idea to complete implementation. This includes solution design, content creation and development, as well as system integration, installation and management.
We operate worldwide and our service is:


We offer tailormade in-store digital engagement solutions to suit the client’s needs.
We will never offer a standard solution. We adapt or develop our solutions ad hoc by integrating them into the company ecosystem and in-store services.


We have been creating and developing audio content and digital signage for over 15 years, in order to guarantee an exciting and interactive purchase experience for any customer that enters the store.


We handle every step of technological infrastructure implementation, content development and programming. We manage updates and monitor system functionality thanks to an accurate central control system.


We create solid and long-lasting relationships with our clients. We work together to achieve your business objectives.


  • M-Cube was founded in 2001 by three entrepreneurs who continue to run the company today with the same enthusiasm for new challenges.

  • M-Cube initially tackled the in-store radio sector, developing its own system (hardware and software) to manage all the content, both music and advertising, played in retail chains. It soon emerged as a leading player on the Italian market.

  • In 2004, it moved into the digital signage sector where it specialised in system integration and the creation and management of digital content.

  • From 2010 onwards, M-Cube has offered a complete service: from project conception to the management of the client’s entire network in any country around the world. Many important Italian fashion brands and major retail companies have chosen M-Cube as a trusted partner.

  • In 2017, French financial fund HLD invested in the company, increasing M-Cube’s scope on the international market. Today, in addition to the original headquarters in Trieste where the company was established and the Milan headquarters, M-Cube has branches in the UK and France and support and liaison offices in the USA and China.

  • In 2018, the company is currently working with over 100 brands, for whom it manages 15,000 audio and smart signage devices in over 90 countries.