DIGITAL OUT-OF-HOME: CONNECTING WITH CUSTOMERS IN ANY LOCATION
Digital out-of-home marketing (DOOH) allows businesses to use screens and interactive displays in indoor or outdoor locations, to target and engage their audience.In today’s world, it’s all about information on the go: whether your customers are commuting or traveling, at work, shopping, eating out, or out for the evening. Digital signage provides engaging multimedia content updated in real time.
M-Cube’s DOOH experts can help your business tailor content to specific audiences across a network of screens, in one or many geographical locations, giving you:
At M-Cube, we design and implement digital signage solutions to address our clients’ specific marketing and communication needs.
We work in all major commercial sectors, including: retail, fashion and luxury, food and beverage, supermarkets, corporate environments, banking and finance, automotive industry, DOOH advertising channels and transport infrastructure, and more.
We know that to make your digital signage a successful, highly valuable investment, you must engage your audience with relevant, meaningful, targeted content.Our CONTENT LAB creative digital signage experts will assist you in creating a winning digital communication network:
We consider the high-impact location of a visual display, your target audience’s demographic and habits, and the communication objectives of the installation, and we develop a content-driven solution.Your DOOH channel can include multimedia content: videos, images, text and graphics. We can also include live video or feeds, streamed in real time from a business website, social media site, or data system, to provide your customers with relevant information they need, such as news headlines, weather forecasts, flights and traffic information, stock prices and more!
High-resolution images and captivating graphics will capture your audience’s eye.We can adapt content to run seamlessly across a multi-screen display, such as a banner or a video wall, or set up one screen to display several areas of separate content. An interactive kiosk, with top-quality graphics and navigation to ensure enjoyable user engagement and a successful installation.
In our planning and development, we determine the average customer dwell time in the area of the display, and can then decide on the right mix of content to show, the pace of visuals change, the length of the total content loop and the required frequency of content updates.
THE TECHNOLOGY BEING A DIGITAL SIGNAGE NETWORK CAN VARY WIDELY IN TERMS OF PERFORMANCE AND ACHIEVEMENT. M-CUBE ENSURES YOU TOP-QUALITY SERVICE, RUNNING ON THE WORLD’S LEADING DIGITAL SIGNAGE PLATFORMS.
The Content Manager System (CMS) controls and organizes the multimedia content playlists for distribution.It handles distribution over large networks with great precision: you can create content for individual screens or clusters of screens in different locations, depending on your needs, and the CMS schedules the day, time and location to play each specific playlist, matching content display based on the planning-stage considerations of location, audience demographics, and marketing objectives.
This device runs on the digital signage software, reproducing the multimedia content playback to the display. The video player manages the content playback to a single screen or group of screens, and continuously runs and updates the content according to the parameters set in place by the CMS. It reports on its status and on the content played, enabling you to ensure that it is running exactly as intended.
Displays are the physical screens the audience see. Digital signage handles high-definition multimedia content, and the displays are required to operate for more than 18 hours a day, seven days a week. M-Cube ensure your marketing network is served by specially-built digital signage monitors, designed to handle this heavy usage, and give consistent image quality output.There is a large choice of digital signage displays: from small screens up to large video walls, interactive displays and kiosks, and screens for indoor and outdoor use purposely built to work under extreme weather or light conditions. Your installation locations and requirements will determine which is best to use, and we will give you full professional advice to fit the displays to your network’s needs.