Marketing intelligence

MEASURE AND UNDERSTAND SHOPPERS’ BEHAVIOUR IN-STORE, IN ORDER TO DEVELOP EFFECTIVE PHYSICAL LOCATION STRATEGIES FOR YOUR BRAND.

Very precise digital analytics tools can easily measure quantitative and qualitative market data in the online and mobile environment.

But for core business in-store, measuring the effectiveness of offline strategies can be a challenge.

M-Cube can help you collect and analyse in-store data to improve your performance and gain a competitive advantage.

Want to know:

  • What attracts the customer into your store and what triggers a purchase?
  • How do shoppers move around your space?
  • What is the impact of your store’s visual merchandising?
  • What is the level of engagement with a digital signage network? How successful is your digital content strategy?

Our marketing intelligence technologies equip retailers with the physical analytics equivalents of the online data tools.

STORE TRAFFIC AND ACTIVITY MAPPING

This mapping technology provides a precise analysis of in-store traffic:

both the footfall and movement of shoppers around your store.

STORE

TRAFFIC

Through sensors for face detection, relayed to the analysis platform, the technology counts the flow of people into the store, automatically excluding the staff, and gives a comprehensive customer profile report by gender, age and ethnic group.

SHOPPERS’ PURCHASE PATH

Sensors track the shoppers’ movements in your space, follow the path and direction taken, and highlight through heat maps the areas of lowest and highest traffic. The technology registers customers’ dwell time in the areas of interest and in queues.

VISUAL MERCHANDISING EFFECTIVENESS

This system gives a clear view into the full path of purchase for your shoppers, starting from the outside windows and following through to the individual areas inside the store: the aisles, the displays and shelves. Sensors in the window and in specific areas of the store register the attention towards a display area, the dwell time and demographic profiles.

DIGITAL

SIGNAGE ANALYSIS

Get an in-depth performance analysis on the effectiveness and level of engagement with all digital signage marketing – whether in-store or at any other location. The sensor-based system counts the people looking at the display, segments them by demographic profile and registers the dwell time.

This provides your business with a complete profile of your signage success, and a key assessment of the ROI on your digital marketing.

Privacy statement: M-Cube’s service is in full compliance with European Privacy Law, and no pictures and no personal data are stored.

Find out how our marketing intelligence tools

can help your business by contacting our expert team today.

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