Beacons are small inexpensive devices, tiny enough to attach to a wall or countertop. They use Bluetooth low-energy (BLE) wireless technology to provide location-based information and services to mobile devices.

The beacon interacts with devices in the vicinity via your app, sending personalized notifications to users’ smartphone or tablet. Beacons covering a range of locations in-store will follow a person’s movements, make suggestions, and provide information based on a user’s profile, preferences, purchase history, etc.