audience_adaptive_digital_signage

Audience adaptive visual display

With new audience tracking technology, digital signage displays’ content can be adapted to audience in real‐time, making the message relevant to the viewer.

A mini-camera installed on the display tracks people’s movement in the area and images are processed in real-time by the audience measurement system. Without physically storing any image, the system profiles the viewer’s demographic features and sends the information to the digital display software. Based on pre-defined content descriptors, this automatically selects and broadcasts content relevant to the specific detected observer.