Smartphones have become inseparable companions, giving retailers opportunities to engage with customers in and out of the store and build on retention and loyalty.

Retailers can create their brand’s own app, where customers are always connected to their online account. They can top up or redeem points on a loyalty card, or check or add to their Favourites basket, even when in-store.

Brand apps can supply incredible insight into the entire customer journey to purchase, giving data on preferences and habits, whilst also delivering a relevant and personalized experience that increases loyalty and sales.