Audio

YOUR BRAND’S PERSONALIZED IN-STORE RADIO STATION ENHANCES THE IN-STORE CUSTOMER SHOPPING EXPERIENCE ACROSS ALL YOUR STORES, NATIONWIDE OR WORLDWIDE.

Retailers know how important a store’s ambience is in influencing customers’ buying behaviour, and the sound that surrounds them in-store is a crucial element:

  • Music directly influences customers’ perception of your brand.
  • Listening affects their dwell time in your store and the likelihood of sales conversions from browsing.
  • Audio ambience also has a direct influence on staff morale and productivity, impacting on your business from within.

 

“M-Cube has been working with the retail industry since 2001, and we take a holistic approach to create a comprehensive brand marketing tool: In-store Radio.”

This provides:

  • A consistent ambient tone in all your brand’s stores
  • Music mix carefully matched to your varying customer profile in-store across different times of day
  • Advertising and information messages to inform customers and promote the products and brand
  • Options for inclusion such as daily news headings, entertainment, and even educational programs
  • An internal communication channel with your store personnel

We fully manage the In-store Radio centrally, providing retailers with the full flexibility of a customized radio broadcast across an unlimited number of stores, nationwide or worldwide.

AUDIO CONTENT CREATION

MUSIC

UNDERSTANDING HOW TO USE ITS IMPACT

Tempo, genre and volume affect people’s shopping behaviour and customer perception of a brand image.
Our Art Directors mix these elements carefully to accurately reflect your brand and to influence your customers’ dwell time.

TAILORED

AUDIO

MESSAGES

Can be included in the daily program: from promotional snippets and advertising to information messages and short news-headings to entertain your in-store browsers. Audio messages can be tailored as a cluster for a group of stores or for a single store, depending on your business needs.

INTERNAL COMMUNICATION CHANNEL

Your company can use this to inform and train your personnel before stores’ opening time.
Messages from the management and training programs can be created with the help of our expert consultants.

PROFESSIONAL PRODUCTION

STUDIO SERVICE

Is included, operated by our division PushPull. This part of the service provides audio message and commercials copywriting, top-quality production and recording.

M-CUBE

SERVICE CENTRE

Centrally manages your brand’s radio network: schedules the day-parts of music and voice messages, ensures the regular playlists’ updates and controls the correct functioning of the M-Cube players reproducing the day-program in the stores and the exact time to download the updates.

HOW IT WORKS

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M-Cube centrally manages the In-store Radio network using our Content Management platform.

The audio day-programs are stored in the M-Cube server and each individual M-Cube player can automatically download this via the internet – regardless of whether it’s the same content for 1000 stores or differing across regional clusters of stores.

The M-Cube player is our Store &Play device we supply to our clients, which reproduces the daily radio program in-store.

The pocket size M-Cube player has sufficient memory storage for over three weeks’ worth of scheduled programs – thus ensuring continuous radio broadcasting in your store without having to rely on an internet connection.The device downloads the content updates via internet connection at scheduled times.

The M-Cube player is designed to reproduce HI-FI quality sound.

Are you interested in our in store radio service?

Contact M-Cube Today – our expert team can advise you and provide you with all the product and service information you need.

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