Samsung and M-Cube create largest videowall shop window in Europe for Brian&Barry


BRIAN & BARRY Flagship store in Milan fashion district

Key Facts:

Brian& Barry founded in 1986 and now part of the BOGGI Group, is an Anglo-American style multi-brand luxury store with 22 stores in the north of Italy

In 2011 starts the renovation project of the flagship store in San Babila, in the heart of Milan fashion district. 1500 sq.m on three floors.

Brian&Barry seals a partnership with Samsung to open the “shop in the shop” within the stylish fashion store. Samsung is to create a space dedicated to its IT and Mobile innovation technology and is going to transform the 17 first floor store windows in a digital signage video-wall.

Samsung assigns to M-Cube the digital signage project of content creation and network management.




INDUSTRYFashion & Luxury , Retail , PRODUCTS , Digital Signage,


In 2011 Brian&Barry plans to transform the premises of Via Durini, 28 in the Company Flagship Store. The 1500 sqm building on three floors overlooking San Babila Square, in the Milan fashion district, was restyled to endorse the Brand image of style, modernity and creative innovation.

Thanks to the partnership with Samsung, which is to open the “shop in the shop”, creating a space within the stylish fashion store dedicated to its IT and Mobile innovation technology, the store interior design is now to fuse harmonically fashion and technology.

Samsung ambitious project involves the installation of two video-walls in store and the transformation of the 17 first floor shop-windows in digital signage displays, creating the largest video-wall installation in Europe.

M-Cube was selected by Samsung to carry out the digital signage video walls project. The Company, leader in digital marketing communication solutions for the point of sale and preferred Italian partner of Scala – the world leader in digital signage technology – has collaborated in the past with Samsung, demonstrating to have all the requisite and expertise to carry out this high profile project.

M-Cube has offered a full package solution comprising: the digital signage platform, the content concept, creation and implementation and the monitoring and management of the digital signage network.

Thanks to the innovative technology solution Brian&Barry has been able to fuse the world of fashion and hi-tech in line with its vision of lifestyle and modernity: “Reinventing Retail for the XXI century”.

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Project Images:

Brian&Barry digital signage videowall and shop window by M-Cube and Samsung

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